The initiative benefited over 600,000 Kenyans who donated or redeemed Bonga Points as Safaricom sought to cushion its customers during the Covid-19 pandemic.
Despite the initiative coming to an end on Thursday, June 4, good news to customers is that they can continue redeeming their Bonga points for goods and services.
This can be done at over 140,000 Lipa Na M-PESA merchants countrywide at Ksh20 cents per point.
In addition to purchasing goods and services, customers can also use their points to access a range of devices and accessories at any Safaricom shop or dealer outlet as well as airtime and data bundles available on the *126# USSD.
Safaricom CEO Peter Ndegwa was impressed by the philanthropic nature of Kenyans during the pandemic and announced the alternative method of redeeming Bonga Points.
“I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why the redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,” noted Ndegwa.
The over 600,000 customers donated points equivalent to over Ksh330 million at over 40,000 Lipa na M-PESA merchants across the country.
The bulk of the points were spent on food and household items, solar-lighting solutions and entertainment.
Kenyans also donated their points as a show of goodwill, with over Ksh150 million being redeemed from points transferred from one person to another.
The Bonga loyalty scheme was introduced in 2007 with enrolled customers accumulating a point for every Ksh10 spent on services on the Safaricom network.