Speaking to Tmz.co.ke, Ndambuki revealed that she was ready to serve in her new capacity that will see her in charge of operations in 46 countries.
“First of all I’m elated being chosen from all the countries in Sub-Saharan African and for the office to be in Nairobi is exciting for me,” she stated.
Ndambuki who holds a Masters Degree in Intellectual Property Law from University of Edinburg (England) stated that the field is her expertise and she would pursue avenues to protect artists’ rights in Sub Saharan countries.
“My duties will include supporting the recording industry in terms of policy work, advocacy, copyright issues and also empowering countries in Sub-Saharan Africa to ensure their music policies are beneficial to artists and ensure they get the rightful remuneration for the use of their works,” she explained.
Having already tendered her resignation as the Acting Chief Executive Officer for the Kenya National Chamber of Commerce and Industry (KNCCI), the accomplished lawyer will commence on her new duties on July 1, 2020.
“The first thing will be to prepare a landscape report to see which countries in Africa would be priority areas which are more viable and build from there,” she stated adding that she was keen on prioritising Kenya’s industry.
She argued that with the right policies, the creative sector could support thousands of jobs where people earn a living rightfully.
“Artists should be able to produce good quality music and for the policymakers, they should see the recording industry as a viable business with opportunities for everyone,” the vice-chairperson of the Kenya Association of Music Producers (KAMP) stated.
Ndambuki, who was previously the CEO of the Performers Rights Society of Kenya (PRISK) further commended the government for the steps taken to support the creative industry.
IFPI is a non-profit organization that promotes the value of recorded music, safeguards record producer rights and expands the commercial uses of recorded music in member markets.