•When you start doing your music you should brand yourself and let people know who you are.
Alikiba has said he does not do ‘kiki’ to sell music as his music is ‘kiki’ itself.
According to Alikiba he does not blame artiste who pulls stunts to sell their music and as everyone wants to put food on the table.
Speaking during a Mpasho Live session, he shared:
”When I started doing music there was no internet nor was their kiki.
Kiki is just a marketing strategy and I don’t blame people who do Kikis just to sell their music. Personally, I don’t. My music sells itself.
Muziki wangu ndio kiki yenyewe,” he bragged.
” When you start doing your music you should brand yourself and let people know who you are.
When branding yourself put into consideration if you want people to talk about you or you want them to respect you.
People have really modernized stuff so I do not blame anyone doing kiki.
Let everyone do their thing.”
Kenyan artists are notorious for creating ‘kiki’ before releasing their music with an intention to attract followers to their pagers.
Among such artists is Willy Paul, Bahati, Krg the Don and Brown Mauzo.
Sadly, for some of these artistes, no amount of ‘kiki’ can make them attract followers as Kenyans have had enough of their crappy music.
Do you think ‘kiki’ sells?