Sauti Sol have launched their very first product, Pacesol, bluetooth earbuds. This is in partnership with Keep Pace Africa Limited.
Speaking at a press conference on Thursday, Sauti Sol descried this as a “corona baby”.
“WE CAME UP WITH THIS PROJECT DURING QUARANTINE, THIS IS A CORONA BABY THAT HAS TAKEN ABOUT A YEAR” SAUTI SOL MEMBER BIEN SAID
“EVERY PRODUCT WE WILL LAUNCH IS FUTURE IS GOING TO BE IN THE SPACE OF WELLLNESS CAUSE THAT’S HOW WE LIVE OUR LIVES”
“THIS IS TO SHOW OUR PEOPLE THAT ART PAYS, DON’T WAIT FOR WHITE COLLAR JOBS, YOU CAN OWN YOUR OWN”
The product is the love child of the band’s love for great audio and Pace’s expertise in manufacturing brilliant audio hardware.
“WE WANTED TO CREATE A PRODUCT THAT SUMS US UP AS A GROUP, PART LIFESTYLE, PART ACTIVE WEAR AND PART MUSICAL EXCELLENCE.” SAID BIEN
“IT IS A PRODUCT YOU CAN USE ANYWHERE AND LOOK GOOD, AND NOT COMPROMISE ON YOUR LISTENING EXPERIENCE.” SAID CHIMANO
The group also promised to serve their fans with a physical show of their hit album ‘Midnight Train’ after the pandemic.
Here is how it all went down at the press conference. Photos by our very own Moses Mwangi;